Why is there only Kotaku's article to go with in all of these reports? I'm grain of salting it, especially with so many "a source" in that article which can lead to widespread misinformation.
but yeah . Doom4 will be a hard sell regardless of how many "FROM THE CREATORS OF THE FPS GENRE AND SKYRIM" ads are printed about it in GameInformer. And by "affecitng culture" that means "add arrow to the knee" right?
Remember that most of Bethesda's success with their RPGs is from the hype that have been for the most part misleading (Oblivion's totally huge and open environment, Skyrim's "new" engine, we're game of the year winner, all on XBOX 360 etc), something id Software hasn't been keen on doing since early Quake press releases, so id software will never match up to the "success" of Elder Scrolls. All RAGE got was "FROM THE CREATORS OF DOOM AND QUAKE" which isn't exactly true, either, and the irrelevance of those names toward the XboxLiveCallOfDootyDemographic didn't help sell the game.

I'm optimistic hoping that kotaku article is just sensationalist bullshit coming right off the heels of the LucasArts closure as exploitation for site hits.